Social Media Content Trends | Fall 2023

As we transition into the enchanting season of fall, it's time to spice up your social media content strategy with trends that resonate with the crisp air and cozy vibes. In this blog post, we'll explore the most captivating social media content trends for Fall 2023, complete with content examples and some PRO tips that'll leave your audience craving pumpkin spice and autumn adventures.

Falling for Fall Aesthetics

Embrace the beauty of fall through your visuals. Incorporate warm, earthy tones like rust, deep greens, and golden yellows into your posts. Feature autumnal landscapes, cozy sweaters, and seasonal decor.

Pro Tip: Easily achieve fall aesthetic photos with our filters. Weather you prefer yellow or rusty tones, you'll find something for you. Here are our most used filter collections for fall:


Seasonal DIY and How-To Guides

Fall is the perfect time for DIY and creative projects. Create engaging how-to guides for crafting pumpkin centerpieces, baking apple pies, or even building a cozy reading nook.

Pro Tip: Create a video of your fave DIY fall decor. You can use one of our many trendy reel template and have a stunning trending video that will surely boost your engagement.

Fall Recipes and Culinary Delights

Share mouthwatering fall recipes that feature seasonal ingredients like butternut squash, cinnamon, and maple syrup. Include visually appealing photos and cooking tips.

Pro Tip: Produce a step-by-step video on making caramel apple treats, pumpkin pie or your favorite pasta. You can use our latest reel template RECIPE to get a stunning video of your process.

Fall Fitness Challenges

Encourage your followers to stay active during the fall season with fitness challenges that incorporate autumn elements. Challenges could include outdoor workouts, nature-inspired yoga, or pumpkin-themed fitness routines. πŸ‹οΈβ€β™€οΈ

Pro Tip: Launch a "Fall Into Fitness" challenge, where participants share photos or videos of their outdoor workouts.

Autumn Adventures

Encourage your audience to explore the great outdoors. Share travel guides or inspirational travel videos to picturesque fall destinations, hiking trails, or cozy cabins for weekend getaways.

Pro Tip: Choose one our trendy Travel video templates, add all your photos and videos and you can have a stunning video ready to be shared on social media in seconds.


Thanksgiving Gratitude Campaigns

Encourage gratitude by running Thanksgiving-themed campaigns. Invite your audience to share what they're thankful for, whether it's family, friends, or your brand.

Pro Tip: Host a "Thankful Thursdays" series leading up to Thanksgiving, where you feature user-submitted stories of gratitude.

Fall Storytelling and Cozy recommendations

Dive into the cozy fall spirit by sharing fall memories and stories, recommend your favorite movies, podcasts and hot drinks. Your audience will be love it!

Pro Tip: Post a series of Instagram Stories that you can easily make with our Instagram Story templates. And enhance the fall aesthetic, take advantage of our fall themed overlays that will make your photos even more stunning!

‍Cozy Book Nooks and Autumn Reads

Highlight the joy of curling up with a good book on a chilly fall evening. Recommend autumn-themed reads and create cozy reading nooks with warm blankets and mugs of hot cider. β˜•

Example: Share a carousel post featuring a stack of autumn books, each accompanied by a brief review and a link to purchase.

Fall-Themed Contests and Giveaways

Boost engagement with fall-themed contests. Invite followers to share their best fall photos, spooky stories, or creative costume ideas for a chance to win prizes.

Example: Host a "Best Fall Foliage Photo" contest, with a cozy fall-themed prize package as the reward.

Autumn Product Features

Showcase your products in a fall context. Highlight how your offerings can enhance the season, whether it's cozy blankets, scented candles, or outdoor gear.

Pro Tip: Use our Product Showcase Reel Template to have a trendy video of your product line in seconds.


This fall, infuse your social media with the warmth and charm of the season. From embracing fall aesthetics to engaging in autumn adventures, these content trends and examples will help you create an inviting and captivating online presence for Fall 2023 and with Storybeat app it's never been easier to create stunning and engaging content. So grab your pumpkin spice latte, and let's get creative in the cozy world of fall-inspired social media content.

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