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The Importance of User-Generated Content (UGC) in Your Strategy

The Importance of User-Generated Content (UGC) in Your Strategy

In today’s digital landscape, User-Generated Content (UGC) has emerged as a powerful tool for brands. UGC refers to any type of content—images, videos, reviews, or testimonials—created and shared by users rather than the brand itself. This type of content is highly valuable because it brings an authentic, relatable element that…

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