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The Rise of Micro-Influencers: Why big brands want them

The Rise of Micro-Influencers: Why big brands want them

In recent years, micro-influencers—those with smaller followings but highly engaged audiences—have become the marketing world’s newest powerhouse. These influencers, often with 1,000 to 100,000 followers, offer a unique blend of authenticity and reach that’s proving highly attractive to brands big and small. While major brands once focused primarily on top-tier…

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