So, you’re already clocking in some serious hours on TikTok? Nice move! The platform’s got crazy potential for marketing and growth.
Whether you’re hustling for your business or just want your TikTok game to level up, we’ve got the lowdown on planning your 2024 TikTok content that’s all about getting that high engagement.
TikTok Content Strategies for High Engagement
Research for TikTok Content:
Before you start cranking out more TikTok content, let’s do a little homework on what makes TikTok tick (pun intended) for engagement.
Dig into the research game before hitting record. Knowing what floats on TikTok will set you up for success. Trust us, a bit of research now will save you a truckload of time down the road.
Take a Peek at Your TikTok Posts:
Scroll through your past TikTok creations. Pro tip: switch to a TikTok Pro account if you haven’t already. The analytics will be your BFF to analyze what’s working and what’s not.
What’s the vibe of your top-performing TikToks? How much love did they get? Comments, shares – the whole deal. Break it down, and you might spot patterns on why some videos are killing it.
Even the timing of your posts matters. It’s like a TikTok science experiment, so consider it all.
Spy on Competitor Posts:
What are your rivals throwing on the TikTok table (or not throwing)? Scope out their game to see what clicks with the crowd.
If your competitors are slacking in certain content areas, seize the opportunity. Let’s say you run a monogram pen company. You notice they’ve never done a TikTok collab with an artist. Boom! Snatch an influencer from the art scene, get them to create magic with your pens, and watch the likes roll in.
Check Out… Anyone’s Posts:
Well, not just anyone. Dive into our marketing analysis of TikTok legends to figure out how they hit the big time.
Trendy TikTok content often rocks these elements:
- Popular hashtags
- Viral challenges
- Influencer mash-ups
- Paid ads
- Groovy dancing
- Duets and reactions
- Authenticity
Scheduling Storybeat Content
Becoming a TikTok sensation takes work.
Even if you’re just after a sprinkle of extra love from your followers, you’ll need a constant stream of epic content to keep them hooked.
That’s why regular posting on TikTok is key. Sure, people can scroll through your past posts, but fresh videos snag more attention, whether it’s from the “Following” or “For You” page.
How often should you post on TikTok?
Multiple times a week, maybe even daily. Some say active TikTok accounts drop 1-4 posts a day.
Sounds like a mountain of content, right? But guess what, you don’t have to be a TikTok content machine. Many businesses are short on manpower.
So, how do you tackle it? Nail down a TikTok posting schedule that you can stick to.
What’s the best TikTok posting schedule?
Daily not your thing? No worries.
Spoiler alert: The best schedule is one you can handle.
If you’re a one-person show, churning out A-grade content every day might not be realistic. Be real with yourself about how much TikTok magic you can whip up each week. Also take a moment to visit the analytics page on your TikTok account and see the times your followers are the most active.
Consistency and value are the keys. Aim for TikTok content that’s worth the watch, sprinkled at regular intervals. Planning ahead is your secret sauce. But in case you do want to follow the recommend posting schedule, here are the best global posting times based on a Influencer Marketing Hub research on over 100.000 different global accounts
50 TikTok Content Ideas to Make Moves
Sketching out a month’s worth of TikTok content might sound daunting. That’s why we’ve cooked up a mega-list of killer TikTok content ideas. Use it like a checklist if you want!
- Behind-the-scenes fun
- Daily operations
- Product demos
- Meet the CEO
- Philanthropic efforts
- Product giveaways
- Influencers and partnerships
- TikTok Lives
- FAQs and Q&As
- Myth busters
- Customer reviews
- TikTok Reacts
- Branded challenges
- Edutok how-to’s
- Industry current events
- Thought leadership
- Process in fast speed
- Employee spotlights
- Holiday posts
- Before and after
- Vlogs
- Product teasers
- TikTok Stitch
- Relevant hacks
- Compare and contrast (with competitors)
- TikTok trends and challenges
- Origin story
- Spotlight on your struggles
- Dancing
- Listicles
- Product launch
- Thoughtful rants
- End-of-day recap
- Inspirational quotes
- Affirmations
- Product or brand fails (strategic)
- Slow-mo
- Relevant memes
- Dialogue reenactments
- Employee challenges
- Insanely calming or satisfying videos
- Mini-series
- Objections or hesitations (debunked)
- Unique selling point highlights
- Unexpected ways to use your product
- Account takeovers
- Throwbacks
- Contest (with tagging friends for more entries)
- Call-to-action
- Purposeful text chains
Video Creation Tools for Viral TikTok Content
Getting ready to explore, enhance, create, and drop jaw-dropping TikTok content in 2024? You’ll need a killer video creation app for those eye-popping visuals.
Look no further than the Storybeat app! Dive into hundreds of slick video templates that sync your photos and videos automatically to the trending sounds and spice things up with special effects like overlays and filters. We’re here to help you dazzle your audience with TikTok content that could start its own viral trend.
And remember – our app ensures your videos are ready for the social media spotlight with AI generated captions tailored for your specific spot!
Time to Storybeat your way to TikTok fame!
